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ARTICLE SHARE SERIES- CHAPTER 2 “Don’t Stop Believing…in Marketing”

We believe in partnership, working together towards a common goal, and being amazing together. In a nutshell, that’s what marketing is all about right? Ok, ok and selling products to make money but hey who’s keeping score here?
In the spirit of sharing and providing inspiration, we wanted to hook you up with some killer articles that have inspired us to keep our heads up during these troubling times.

If you use apps like Venmo and Pinterest look no further than the 2008 recession and leaders that had the gumption to keep on keepin’ on….yes, these companies were start up’s during the great recession and twelve years later they are so much a part of our lives, how would we make it without them? Lesson here, don’t stop believing. 

Check out the article below written by Audrey Conklin giving insight into ten successful startups that wee founded during the 2008 Great Recession.

10 Successful Startups Founded During the 2008 Great Recession

by: Audrey Conklin

American workers took a hard hit after the 2008 recession, but a wave of new startups emerged from the financial downturn.

Amid a coronavirus shutdown that pushed 3.28 million people to file unemployment claims in one week, many are expecting the world to be forever changed after the pandemic, which may mean more opportunities for entrepreneurs with ideas for tools and services that can help people adapt to new trends.
Ken Lin founded personal finance company Credit Karma in the middle of the 2008 recession.
“As the recession took hold, the economy was tough, funding was scarce and there was widespread distrust from consumers,” Lin told FOX Business. “I learned in those early days to focus on the long-term. Building and scaling an impactful business requires a drive beyond making money. Having the passion to deliver on your company’s purpose will fuel you through the trying times.”
Lin said there is “never a perfect time to start a company,” and it’s important to “allocate resources” from the outset.
The Credit Karma founder also said there have been many times over the years during which his company had to choose between doing the right thing for its members or increasing its bottom line, and it always chose its members.
“This is an unprecedented time and all Americans are being impacted — some more severely than others. … As a business owner, your customers and their trust are paramount. You need to be willing to sacrifice short term profit gains to protect your customer,” he said.
The founders of some of today’s most major companies did exactly that between 2008 and 2010.

WhatsApp, 2009

Yahoo veterans Jan Koum and Brian Acton created encrypted messaging app WhatsApp in 2009 as a way for people around the world to message each other quickly. The app gained popularity in countries that do not have access to the same cell network capabilities as the U.S. because it can operate on Wi-Fi. Facebook purchased the app, which now has more than 2 billion global users, for a jaw-dropping $19 billion in 2014.

Venmo, 2009
College friends Iqram Magdon-Ismail and Andrew Kortina launched digital payment app Venmo in 2009 as a way for peers to exchange cash digitally and without lofty transfer fees. Payment processor Braintree bought Venmo for $26 milllion in 2012, and digital payment giant PayPal then acquired Braintree for $300 million in 2013. 

Groupon, 2008
Entrepreneur Andrew Mason
founded Groupon, a website that promotes companies by offering deals on their products and services to consumers, in the middle of the 2008 recession.“During a difficult time, Groupon was able to deliver performance-based marketing solutions to connect businesses and brands with their customers,” Stephen George, who was one of Groupon’s first five employees in 2008 and is now the CEO of experiential marketing platform Surkus, told FOX Business.


We said it before and we’ll say it again, Don’t Stop Believing. During hard times we’re faced with new challenges and sometimes we have a little more time on our hands to make the magic happen than before. Focus your energy on the task at hand, if something isn’t working brainstorm a new way to make it amazing. Be strategic and smart about how you invest your time and money, but be sure to invest it….the opportunities are endless.


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