White Castle is a fast food restaurant chain that has been operating in the United States since 1921. In 2017, White Castle decided to enhance their employee uniform by incorporating their branding on employee shoes.


To kick off the project, we launched a brainstorming session with the White Castle Executive Team. Our goal was to come up with an eye-catching design that was both stylish and true to the White Castle brand. The team agreed that the shoe design should be bold, modern and emphasize the signature White Castle logo.

Once a design was finalized, we contacted our suppliers and identified materials that could best replicate the White Castle brand. The material chosen was a patent-free vegan leather bound in a combination of polyurethane and polyester threads. This material was chosen because it had the sophisticated look and feel we desired,while also meeting White Castle’s sustainability goals.

Once the material was finalized, we provided White Castle with design mock-ups of the new shoes. The mock-ups featured the classic White Castle logo, complete with a white castle image and bold purple coloring. After the design was approved by the White Castle Executive Team, we had the material sent directly to our supplier.

Our supplier then began production of the new White Castle themed shoes. Each shoe was carefully hand-crafted and custom tailored to the White Castle specifications. Special attention was given to the White Castle logo to make sure it stood out clearly.


Once the new White Castle shoes were complete, they were delivered directly to White Castle restaurants. White Castle employees were delighted with the classic and stylish design of their new shoes and wore them with pride.

The end result of the project was a beautiful and modern shoe design that was true to the White Castle brand. It was a success that we were proud to be a part of.